Focusing on True Sustainability

News & Updates

We are currently joining several large partners to help us kick-start a new Super PAC focused on writing state initiatives for sustainability.

Team B2B4ME


Forming a lobbying group within B2B4ME is the last segment in our producing a total solution for creating true sustainability.  In working with our European value chains of sustainable corporations we have found each are utterly baffled by their peers in the United States.  Sustainability is becoming main stream in Europe and they have almost a decade of laws being formed to aid the growth of sustainability overseas.  Here’s why it is a future mandate for the U.S. 

The Two PR’s 

The biggest PR effect of sustainable business is not what you would think at first glance.  The biggest reasons for sustainable legislation are Protection and Reimbursement.  The laws can protect fledgling sustainability efforts in many ways.  In France, Germany and UK certified sustainable businesses get first considerations for projects and higher costs parameters because they will not be externalizing so many costs as their less sustainable peers.  The reimbursement portion is where the sustainability legislation grants lower taxes for each certified sustainable result for businesses.  This is a much better path than trying Pigovian taxes, whereby businesses that externalize costs are taxed for them.   The carrot works far better than the club!

The second PR is the usual namesake for this acronym – public relations.  Many industrial societies as they age find many groups that want to re-allocate the existing profits from the net production rather than chance creating new production.  This is the main reason empires fail.  But sustainable production flips this trend on its head!  Consider this current scenario;  A business externalizes many social, environmental and economic costs onto the public.  Down range the government may or may not catch some small portion of these externalizations after spending millions to track them down and recoup some small portion.  Now for the new sustainable scenario;  A certified sustainable business describes in detail how changes in production have eliminated the following systemic costs from their production line and lowered these externalized costs by a certain percentage.  The economic benefits are breath taking!  The first scenario recoups net costs of .0001% after years.  The second scenario eliminates 100% of certified externalized costs immediately!  This is a tremendous shot in the arm for the countries GNP and a strong reason why Germany is so strongly embracing this path.

At B2B4ME we are forming a committee with representatives from our hubs overseas and our hubs here in the U.S. to begin forming sustainability legislation for the United States.  B2B4ME is currently registered as a national lobbying group and is also registered in the following states: Washington, Oregon, California and Colorado.  If you are interested in joining this group than please contact us at: This e-mail address is being protected from spambots. You need JavaScript enabled to view it with "Lobbying" in the subject line.

"To tackle climate change you don’t have to reduce your quality of life, but you do have to change the way you live."

– Ken Livingstone

Mayor of London